Creative
Design
Services
Bringing your business to life with creative use of colour, imagery and design. I have over 20 years experience with Adobe design software, and have managed numerous re-branding projects.
NATURALLY SIMPLE DESIGN
Good design is not just about looking pretty. By combining my marketing expertise with creative design skills, I will help you to ensure your organisation fully reflects your own values and appeals to your target audiences.
My design ethos is based on Sir Maurice Saatchi’s approach ‘Brutal Simplicity of Thought’ which seeks to strip out unnecessary detail and waffle to get to heart of your brand and what it means to you and your customers.
Taking inspiration from the elegant simplicity of nature, my designs blend the complexities of organisations into clear communication.
Branding
I’ll work with you to understand whomyour customers are and what you want you want your organisation to say about you.
Logo
Your logo helps people to understand what your business means to them. Simplicity and adaptability are essential.
Design
Help your target customers find and remember you. Whether digital or print, good design and words will speak out.
Skills and resources
With creative talent and business acumen, I can help you to make the most of your marketing opportunities, whatever your budget.
Training and Experience
My creative design mojo started with a love of art, which I studied to ‘A’ Level (Level 4 nowadays!). I now paint as a hobby, as well as photographing wildlife with my gurt big lens!
I have two marketing postgrads, one from the University of Northumbria and the Chartered Institute of Marketing (CIM) Diploma, which I took with Cambridge Marketing College. I am a a Member of the CIM.
My career spans over 25 years, with the first few in sales management then over 20 years marketing at senior management level within a wide range of organisations, large and small.
I have taken courses in Adobe Creative Cloud design programmes, including Illustrator, InDesign and Photoshop.
Resources
I have all the resources a freelance designer needs. My Apple Macbook Pro gives me the power and flexibility to work anywhere, with the Adobe design programmes working best with Apple systems.
My home office is fully kitted out, with a 28 inch monitor, iPad Pro for freehand drawing and superfast broadband enabling me to get online in double quick time.
I use professionally licensed, bang up-to-date Adobe Creative Cloud (CC) design software for all my design work. CC is the design industry standard, and is accepted as the best worldwide.
With Rutland Online you can be assured of a professional and friendly approach at all times.
examples
Branding and logo
Inspired by the Minervois logo and the colours of wine, sun and nature. I created this organically shaped logo to reflect the friendly, fun and eccentricity this French gite business owner and its owner, Thierry.
Brand guidelines
Following a comprehensive rebranding project of this global agricultural company, I developed brand guidelines for use across all regions of the world. The striking colours and fonts stand out from the traditional styles usually seen in this sector. Click on the image to see the full document.
Social Media
Eye catching images and videos are the key to social media engagement. I created this image in Photoshop with limited resources (product photos with white backgrounds and royalty free image background).
examples
Branding and logo
Inspired by the Minervois logo and the colours of wine, sun and nature. I created this organically shaped logo to reflect the friendly, fun and eccentricity this French gite business owner and its owner, Thierry.
Brand guidelines
Following a comprehensive rebranding project of this global agricultural company, I developed brand guidelines for use across all regions of the world. The striking colours and fonts stand out from the traditional styles usually seen in this sector. Click on the image to see the full document.
Social Media
Eye catching images and videos are the key to social media engagement. I created this image in Photoshop with limited resources (product photos with white backgrounds and royalty free image background).
Let’s Start Something new
Say Hello!
Please drop me a line via this form or to liz@rutlandonline.co.uk, or call for a chat on 07432 608604. I’m happy to discuss your design and online needs, quote for a project or catch up on the latest osprey news…